Case Studies - Web Redesign and Online Marketing Strategy

Hotel Industry - Tree House Resort, Nature Farms - Jaipur

Product: www.treehouseresort.in

Task:

The owners of TreeHouse were not happy with their website. They came to us and asked us to simply make the site better - that's it! The rest was left to us !!
We were also asked to improve the site's ranking on serach results and its page rank.
Online Marketing elements and campaigns also had to be created around the common goal.

Output

• Understood business needs and created a technical specifications document to get to the desired result.
• Web Redesign done as per a theme suitable for sites in this industry and business.
  • Advised client to get site redesigned
  • Re-did site hierarchy, navigation and organizational structure.
  • Replaced flash with jQuery, added Intro site page, captcha's, resources, blog.
  • Renamed site pages and updated all pictures and content.
  • Site look-and-feel and visual design updated to retain more users.
• Make a more 'web-efficient' website - SEO improvements and changes were brainstormed and implemented.
• Cross Browser Compatibility
• Client Side speed optimizations
• Changed Hosting Plan to make it more suitable as per traffic expected
• W3 HTML and CSS Validations provided
• Added Social viral marketing elements to account for viral publicity.

Technology:
HTML, CSS, Javascript, Flash, Jquery, Ajax
SEO strategies and Tips
W3 Html validation, Css validation
Client side speed optimizations
Hosting, Linux